I've never been a fan of Burger King burgers, but I thought the autobiography of its CEO sounded interesting, so I said yes when offered a free digital copy of The Burger King for review.
I enjoyed reading about the origins of the fast-food industry, and this book is just as much a history of fast food as it is about Burger King. I also appreciated how honest Jim McLamore was in recounting his own successes and setbacks. And there were setbacks. McLamore admits his failures and offers wisdom for future business people, making this book an ideal gift for graduates. (Maybe package it up with a BK gift card!)
I think the real hero of this book is Jim's wife Nancy. She basically raised four kids on her own while her husband was off running the business and not making a lot of money in his job. That woman must be a saint!
This book was originally written in 1996 shortly before McLamore died of cancer. This reissue provides some new material from McLamore's grandson Tucker, and even with the ever-changing landscape of the food industry, McLamore's words of wisdom are still just as relevant.
The Burger King is published by Mango and is on bookstore shelves now. I received a free digital review copy in exchange for my honest review.
I enjoyed reading about the origins of the fast-food industry, and this book is just as much a history of fast food as it is about Burger King. I also appreciated how honest Jim McLamore was in recounting his own successes and setbacks. And there were setbacks. McLamore admits his failures and offers wisdom for future business people, making this book an ideal gift for graduates. (Maybe package it up with a BK gift card!)I think the real hero of this book is Jim's wife Nancy. She basically raised four kids on her own while her husband was off running the business and not making a lot of money in his job. That woman must be a saint!
This book was originally written in 1996 shortly before McLamore died of cancer. This reissue provides some new material from McLamore's grandson Tucker, and even with the ever-changing landscape of the food industry, McLamore's words of wisdom are still just as relevant.
The Burger King is published by Mango and is on bookstore shelves now. I received a free digital review copy in exchange for my honest review.
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